During the next two days I will be immerse in what will be the first Mexican business forum devoted to discuss what Enterprise 2.0 means to business leaders and CIOs.  As a host, and organizer, I have been reading extensevily about this concept in the past two months.

I found a good definition I would like to share with you, by Andrew McAffe, an associate professor at Harvard Business School http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/enterprise_20_version_20/

More than answers, I hope we can seed some good questions among attendees at the XIII anual Business Innovation Forum, at the Nikko Hotel, on the next couple of days. I am excited! It’s always a real treat to be able to gather an audience which comes to learn and share with you their own views on a subject you chose.

I think CIOs must realize the great resources Web 2.0 technologies can provide in terms of business processes. If only they could try by themselves: blogging, tagging, sharing photos in Flickr, meeting people in Facebook, or LinkedIn, and so on. It’s not an easy task, because besides all, they still need to get the job done, deal with old-world budgets, care about providers and keep up with legacy applications. But if they want to attract –and retain– new generation of employees, which care so much about their social networks, they will need to welcome this brave new world of technologies.

I’ll let you know what we discover during our discussions, participating keynote speakers and early adopters, all of whom have a date with us at the Business Innovation Forum. See you then!