Archive for November, 2010

Business Analytics o la muerte del CIO táctico

Como CIO estoy segura que usted está sintiendo la presión del momento: ya no basta con información histórica para la toma de decisiones. Hoy los negocios tienen que operar en tiempo real para enfrentar un mundo globalizado y responder a las variaciones en las condiciones de los mercados antes que sus competidores.
Se acabaron los días en que usted podía permanecer ajeno a las decisiones en el manejo de la cadena de suministro, en la determinación de los precios o las campañas de marketing. Su labor dejó de ser táctica para volverse estratégica.

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Uno de mis videos favoritos: la insoportable levedad de un logo

73.- Rule for coping with PR Executives

For Alcides León, Mauricio Romero, John Harorld Rodríguez, and the rest of the L.A. colleagues

Because of my job, I get to travel often as an invited reporter. It’s not the best way to travel, because everybody knows there is no such thing as a free lunch. But the inviting company executives’ also know that there is a limit to what you are committed to in exchange. Well, not all of them: there are the PR ones. Most of them think your attention span is infinite, your working hours are at least 12 and you are excited to learn even the tiniest detail of the company strategy.

That’s not the worst part. Some of them behave as nannies. Not happy with being behind you all day long, looking over your shoulder, they even call  in the morning to wake you up!

When I stumble upon one of this cute PR Executives, I immediately straight things out the best way I can possibly handle. But to avoid unnecessary trouble and hard feelings, my advice is to ask for the personalized agenda well before you accept the trip invitation. If there will be no free time, no social activities and just intense business meetings in a two day trip that requires a 12 hour flight (one way), you are better off not accepting.

1.- Rule for Love

First of all let me set it straight: love is overrated. Before one can think about a romantic relationship, all other basic needs must be fulfill: health and monetary ones, to be specific. So, take this from someone who has always been practical.

To succeed in a loving relationship you have to look to reciprocity. Whoever says that love is giving without expecting anything in return is a liar. Even between father and son, love needs to be nurtured and reciprocated.

The other basic element in a relationship is respect. I don’t have to explain myself here. Let’s just say that you should be appreciated by who you are and accepted as is. Billy Joel’s famous song put it this way: “Don’t go changing trying to please me […]I love you just the way you are”. If your significant other cannot sing you this song, find somebody else.