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Jim Davis: “Innovation is fueled by information”
Jim Davis is a unique kind of writer. He is the vice president and Chief Marketing Officer of SAS, a provider of information analytics solutions, who found his way to be a co-author of “The Information Revolution: Using the Information Evolution Model to Grow your Business”.
We had a short interview when he presented the book in Mexico City a few weeks ago, and since I started to read it. The interesting thing about the SAS Information Evolution Model is that it offers a way –some sort of test–, for organizations to determine how mature they are considering how they manage and utilize information as a corporate asset. But it takes into account the three dimensions: culture, people and processes. When I asked him which of these three aspects of all organizations was the most important to him, he replied “culture”. “Culture is the most important specially en mature markets, where change is not accepted easily. We have to pay attention to culture in developed markets and learn to accept change”, said Davis.
I don’t know if he was kind to us when he said that emerging markets are going to surpass more mature economies, because the latest keep doing things the same way.
For Davis, we are living in an Information revolution, since so much data is being generated each day. He said to me that in 2009 there will be 260 Exabytes of information, which exceeds de storage capacity available. At the same time, innovation, he said, is fueled by information.
Through the Evolution Model, Davis is contributing to determine which actions should be accomplish in order to be able to order, analyze and make sense of information. The model considers five levels of maturity, where the first one is typical of small organizations or “start-up” type of companies, while the fifth is like heaven: the company achieves a level of innovation where growth and income potential are powered by constant change, creativity and renewal. This is possible thanks to the use of analytic tools that let people predict the future more precisely and create wide networks that include customers, providers, business partners and others.
The Information Revolution is a pleasant business technology reading, but mostly a very practical one. At least try the self-test to find out where is your organization in the Information Evolution model. You could be surprise.
Monicami :: Sep.03.2008 ::
My digital life ::
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